Press release

Chambly, September 24th, 2018 –  Following our talks with the Ville de Longueuil and in the wake of the downtown redevelopment project announcement, Concept B – Caribü festival’s organizing firm – made the decision to put an end to the event. The third edition was supposed to be held February 14th to 16th, 2019 at Place Charles-Le Moyne.

 

After 2 years of working hand in hand with the Ville de Longueuil to offer a unifying event, significant logistics challenges regarding the event location  and the uncertainty of its availability for 2020 forced the organizers to reconsider holding the festival under these current conditions.

 

The decision was not taken lightly: “We needed to evaluate the economic repercussions this new reality had on our partners, exhibitors and providers. It is our duty to ensure the money our clients invested in our events is done in the best conditions to ensure them longevity within a strategic development framework” says Claude Demers, Concept B General Manager.

 

By no means has this press release announced the end of Caribü. The current situation forced the organizers to re-evaluate its objectives with this concept and they wish to relaunch the concept in the near future as a new dynamic formula! Caribü’s mission remains the same: be a showcase and development vector for Quebec’s distilleries. The team is already working on a new version of the festival and when the time is right, clients and partners will be invited back to partake in the project, regardless of its new form.

Concept B wants to sincerely thank the Ville de Longueuil for its logistics and financial support during the two first editions. The indisputable interest and the warm welcome towards the team from the project’s early stages were highly appreciated.

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For more information

Maud Barré Miniou

Marketing and Communications Manager

450 447-2096*101 / communications@conceptb.ca

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